I drew up this mind map to keep track of what I should be researching, whats important and what's not.
COMBINE CHEAP SUCCESSFUL BRAND QUALITIES WITH THE UNIQUE FEATURES OF HYPERLOOP
Looking at public transport and the design style follow is useful to determine what we want our Hyperloop to look like and what we want to convey.
Megabus uses blue and yellow and cartoon characters. This suggests it's cheap and friendly.
National Express is still cheap, but is known for being a bit more expensive than Megabus. The lack of colour suggests it is a bit higher class than its competitor.
Ryanair is known for being one of the cheapest airlines in the county. They use the same blues and yellows as Megabus, which is interesting because they're both the cheapest.
EasyJet was the first company to offer cheap affordable flights. They use orange and white which creates not a cheap and nasty idenity. Using brighter summer colours will work for Hyperloop to try and convey this message. Affordable and accessible.
These two companies, Tesla and SpaceX are ran by Hyperloop boss, Elon Musk. The typeface suggests quite space age, technology based companies that probably aren't open for everyone. We want to create an identity that is appealing to everyone.
Both logos were designed by Saul Bass and use a simple, colour negative space approach. By using the white, it allows the colour to break up the logo and inject more colour at the same time.
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