DBA Design Research/Idea Generation

We decided to fully understand and start thinking of ideas we need to work out what we are aiming to do. 

Who - Who's the identity for?
           General public - Americans
           Tourists
           Commuters


What - What is needed within the identity?
            Colour
            Type
            Logo
            Story?

Where - Los Angeles 
              San Fransico
             Both cool, artistic places

When - 2021


How - How will we make the identity and make it work
           logo
           capsule
           tickets
           timetables
           maps
           posters
           publication
           app
           interior
           station platform design
           way finding

From looking at this list we realised the most important pieces to create will be

ticket
map
posters
signs
app

We will design a logo apply that to these for a fluid and flowing identity for all of the hyperloop.