DBA Research

As a group we discussed the points of research we could each go away with and then come back with. 

I chose to look at Elon Musk for background info and the design of tickets.

Elon Musk 

Musk is a very intelligent, accomplished and rich man. He owns or is part of,  Tesla Motors - which has began to concentrate on electric cars. Solar City - Solar panels, Hyperloop - magnetic travel, OpenAI - surveillance for everyone.

He is interested in environmentally aware transport and making things easy for people.

The customer feels like they have chosen the safest, healthiest way to travel. 

Knowing about the owner of this idea doesn't create further ideas for the identity, although it is interesting, it is not important for the design of the brand.

Bullet train and ticket

The bullet train in Japan is the world's fastest train at the minute. It is important to look at their design and see if it fluid, considered or important.

The outside of the train is simply designed, with the use of blue lines. The design doesn't follow through onto the tickets which is a shame.

There is definitely opportunity to create a design that follows onto all printed or digital material in order to create a solid and successful identity. 

Californian high speed rail

This high speed transport system takes the same line as the Hyperloop. The design for this has definitley been considered more because it works with the logo and the outside of the train. However, the colours are very solid and date the logo a lot. It is important to create an identity that works for years because the hyperloop will.

Other train tickets

Looking at train tickets, types of tickets was useful because a lot of these designs are very simple. It is function over form for them. Whereas we want to create something that works on both levels. Looked at kids cards because kids will probably use the hyperloop a lot as well, families on holiday etc, so would be good to create something for them separately. 

I looked at the flags of the two cities this hyperloop is affecting, for visual ideas and see what colours they use.

The flags weren't helpful to look at because I don't think they're very visually appealing.