What we showed -
who, what, where, when and how
logo ideas
morse code idea
What DBA and us discussed -
Need to have an opinion on the brief and the hyperloop
Put yourself in the customer/users shoes
Think of how we'd advertise it
West coast graphic design - Saul Bass
Know the background of travel - think of the bigger picture
Speed, accessibility, cheap travel
What's needed -
More research on the whole of travel, what it looks like, what it means to the customer, what it allows people to do, the importance of transport.
Brands that open up new platforms to everyone -
Easyjet - normal air travel for everyone, not just upper class
Megabus - very cheap travel
Primark - cheap, on trend clothing
Nokia - first affordable mobile phone
Ford - first car that was mass produced and affordable
Underground - link up to railway
Apple - invent new technologies
Hyperloop is a very brand new and scary idea, but in reality it is going to happen and is very doable. The identity has to demonstrate that, it's not a futuristic space age concept. It's the next form of public transport.
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