Aimee was in charge of the logo design, choice of typeface and colour etc. She showed us these type choices and we decided as a group to use Gotham because we thought it was easy to read and the different weights could be used on other designs.
We discussed that the colours should be bright and summery. LA and San Fransisco are warm climates, full of colour and art.
This is the final logo with the colour range. We wanted to use three colours so that we have a choice of colour to suit different things.
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