I designed the ticket with the blue at first but then decided to use blue and pink so that it ties the colour range in. I designed them so they looked like tickets people had seen before, because this is a very new and exciting invention, the hyperloop, creating tickets that are recognisable allow the customer to understand what they are buying.
The final tickets look quite different because when it came to printing the sizing was wrong so it all needed redesigned quickly to fit. Adding the white logo on the back create more of the identity DBA were wanting.
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