My Brand

I have branded my self twice over the year and I'm still happy with both of them.

They don't communicate the kind of work I want to do and want to be known for.

So in order to brand myself again I need to think about;

My personal identity, who I am and why I am designing

Still feel like I don't know a lot, want to do intricate detailed hand rendered design. High quality because it looks and feels good. Got into designing because I enjoy the creative world. 

What is a brand? what makes a brand, what needs to be with it and how to does it stand out

For me my brand has to showcase what I can do and what I enjoy doing. Make it an experience for the client to look at.

Perceived corporate image

The visual elements  

Product -  Me

Range - What I can do

And distribution - How I get it out there - Connections 

Rebrand Myself

I wasn't happy with the way I branded myself mainly because I didn't understand if that was the task and I didn't try so hard. So I did it again which I think is more me. I'm a proud geordie and I think everyone knows me knows this. So I wanted to use the Newcastle Brown Ale label as a theme but update it and make it more me.

I found it quite hard tying to make it look like Newcastle Brown ale but without copying. I think adding the blue star really helps connect mine and the ale's label. I'm not sure if I've finished this but I do like it. I think there's more thought behind this than previous attempt.

Evaluation

BA (Hons.) GRAPHIC DESIGN		LEVEL	04
Module Code	OUGD403
Module Title	DESIGN SKILLS

END OF MODULE SELF-EVALUATION

NAME	Molly Goggin

1.  What skills have you developed through this module and how effectively do you think you have applied them? I think I’ve developed my skill of looking at design and being aware of people I should know about. Although I haven’t contacted them that’s because for me I haven’t needed to. But I know that I don’t really need a reason, I should just ask a question and see if I get a reply.
2. What approaches to/methods of design production have you developed and how have they informed your design development process? This module has allowed me to get to know what kind of designer I am and what I like. Which is stuff like screen-printing, with the manifesto. Having that manifesto is really helpful because it will be interesting if I want to change the points along the way of this course.
3. What strengths can you identify in your work and how have/will you capitalise on these? I like to find designers online but don’t use blogs, which I want to start to do properly. However I finding them online like Instagram and such platforms means they’re normally quite easy to contact, which I do want to do more often.
4. What weaknesses can you identify in your work and how will you address these in the future? I still haven’t really gotten in contact with designers, which I need to learn to do. I think I’m a bit scared of the idea of it, but shouldn’t be because if they don’t reply, that’s all that happens. It’s not the end of the world.
5. Identify five things that you will do differently next time and what do you expect to gain from doing these? Contact professionals Keep up to date with blogs Go to more exhibitions and talks Go to design houses and invite myself in Think about my personal professional practise more than I have
6.How would you grade yourself on the following areas: (please indicate using an ‘x’)  5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor
	1	2	3	4	5
Attendance					x
Punctuality					x
Motivation		x
Commitment		x
Quantity of work produced		x
Quality of work produced			x
Contribution to the group			x
The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self evaluation process speak to a member of staff as soon as possible.

Pressision Visit

The pressision visit was really interesting and helpful. I find the big machines that can print these amazing images in seconds so interesting so I knew i would enjoy the trip. I found the methods of printing they had to be a lot more than I thought. I think I learned a lot, however I didn't take notes because  we were walking around, so now I can't remember those methods. 

The CMYK inks 

The printing plates go here 

Printing plates

For embossing 

Foils

Studio Brief 2, Design Decisions

I always go for quite simple clean looking design when I am designing something. For the It's up to you brief, i felt that using just type and a stroke of colour would be appropriate because that is my style personal to me. 

I chose Orator Std typeface for the font because I have used it in the past and know I really liked it. It's an uppercase typeface which I find easier to read and it also goes with the clean simple look.

I also like to use lines of colour to introduce colour and not overuse it. I think the lines of colour organise the type and make your eyes look at what I want them to look at.

Next year I do want to start doing more interesting and detailed work because I love detailed work and when I paint, I always go for the most difficult and textured images, I want to incorporate that in my work.

PPP Presentation

My presentation was simply about the design that  I like, the design I create and what else I like or do that isn't to do with graphics. I hope over the summer I can get back into painting because it is a skill I don't want to lose and hopefully could incorporate in longer briefs next year.

I think my presentation to the class went well, I felt quite confident about standing up and talking, this year has definitely taught me how to present, which I'm really glad about.