Manifesto

We were set a brief task working with a partner to create a working ethic manifesto. 

Me and Helen were paired up and talked through what we liked and didn't like in graphic design, a lot we agreed on. 

This task was based on the First things First manifesto, where Ken Garland and 400 graphic designers agreed to go against the consumerism of the current graphic design world in 1964, when first signed.
There was another one written in 2000.

We discussed our thoughts and came up with these points -
Don't like - 
neon
hipster design (cool for the sake of coolness)
on trend stuff

Likes- 
oil paint
textures and detail
things in line 
hand rendered 
group work - good if enough work to go round

Ethics- be happy, enjoy it, don't take graphics that seriously

Our final points -

1. Having a more hands on method with graphics. Physical over digital. Something interactive...

2. Group Work/Collaboration. Allows different opinions and ideas as well as being able to produce more work with a broader range of influences.

3. Don't take criticism too personally. Use it to benefit your work but also know when to rule out unhelpful feedback.

4. Don't follow the crowd. The design must have a purpose.

5. Immerse yourself in the world of graphics design with blogs, exhibitions, live briefs etc...


So from here we had to design a piece of graphic design, the same brief Ian Anderson sets the third years.

Because me and Helen like hand rendered stuff we wanted to screen print the final outcome even though he have to email Anderson, we want the practise as well.

We were discussing ideas of what we liked, we wanted to do it to do with life but tie it in with graphics via the process.

We both agreed that we love meat and think a meal is nothing without it, so after some verbal though showering we came up with doing meat cuts.

This way we learn about meat, we chose our three favourites, chicken, cow and pig.
Then we vectorised the images, drew the cut lines on them and put the names of the cuts next the image with a correlating number.

The end result was printed in a dark grey to keep it clear and have a sophisticated look.
We printed on cartridge paper and newsprint. We printed on newsprint because it reminded us of when you used to get meat in paper.